What the heck does “Invoke the Hoo” mean?

When you read our blog and Facebook posts, you’ll occasionally see us celebrate with the words “Invoke the Hoo!”

This little catchphrase came about when someone asked Loosen V.P. Kirk Wille how to say “woohoo!” in German. Ever-resourceful Kirk plugged “woohoo” into his digital Deutsche translator and what came out was German for “Invoke the Hoo!” We’ve been using it ever since.

Now you know this important Loosen catchphrase, feel free to invoke a little hoo yourself, preferably with a nice glass of Dr. Loosen or J.L. Wolf in hand. Go ahead and try it. It’s fun!